Many photographers walk a fine line between commercial work and artistic fulfilment. Society has a way of condemning those in the creative fields that â€œsell outâ€ when working in advertising or with a recognised brand, but little do they know that often a bigger brand, means a bigger budget and depending on the client, this can mean that the photographer can think and create on a much larger scale and see the results enjoyed by a larger population.
One such photographer who has managed to blur the lines between honouring his artistic vision and creating some truly unique pieces of work for well-respected brands is Paco Peregrin from Almeria, Spain. Having studied a BA of Fine Arts at Seville University in Spain, Peregrinâ€™s photographic career began after dabbling in the theatre, painting, design and communication disciplines.
Peregrin began creating his own style of photography, melding all of these creative experiences together with a keen commercial eye. Following the latest fashion trends with a penchant for acidic colour and transformative make-up, Peregrinâ€™s style is conceptual to say the least. Each image is thought of with both a photographer and art directorsâ€™ eye, providing startling results that pop from the page, screen & billboard.
His client list is diverse and at times surprising, showcasing his desire to work across many products, services and styles; Nike, Diesel, Adidas, Lee, Gant, Mazda, Toyota, Leviâ€™s, Carlsberg and Cosmopolitan TV, Peregrin has also shot for magazines like Glamour, Zink, Rolling Stone, Vision, Vanity Fair, Neo2 and recently won a Gold Lux award in the fashion and beauty category in 2008. He exhibits his work regularly and has become a recognised personality of the Spanish Community.
As if this variety of work wasnâ€™t enough to satisfy his hunger of creative expression, he also regularly holds Fashion Photography workshops in Spain for up and coming students, proving a strong business head can co-exist with creative expression! – Kate Vandermeer